neuralview​

bridging brain science and media          solutions@neuralview.com​

advertising & programming analysis

ADVERTISING

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• Different ad formats can be analyzed and compared for impact
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• ​Peak attention points are uncovered, guiding marketer focus and enabling them to maximize ad effectiveness

PROGRAMMING

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• Consumer segmentation based on multiple engagement studies
  
  

• Episode engagement comparison and optimization
  
  

• Promo effectiveness
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• ​Optimal location of ads and promos per program

Consumer EEG data is easily collected in large, statistically meaningful focus groups.  NeuralView analysis provides second-by-second engagement information on both group and individual levels.  Advanced (proprietary) signal processing enables extensive brain state information to be obtained from 2 electrodes -- for the first time.  Subject comfort and accurate, actionable neuromarketing data are ensured.