Marketers strive to pinpoint consumer engagement. Consumer neuroscience—or neuromarketing—is the answer. Content creators increasingly use EEG to gauge attention and intention with high precision. However, they are weary of subjecting focus groups to uncomfortable 8, 14, 32 and 64 electrode headsets.
NeuralView has revolutionized neuromarketing, extracting deep (emotional) neural information with only 2 electrodes. The sensors are integrated into a slick, minimal headband, providing the first subject friendly approach to extensive brain monitoring. Participant comfort is ensured while marketers receive superior levels of brain based consumer preference data.
The technology, developed by Professor Nathan Intrator, relies on novel signal analysis of the same EEG data that has been analyzed over the past 90 years. Historically proven brain sensing methods are combined with cutting edge signal processing also used in medical and behavioral analysis.
NeuralView captures deep (emotional) brain information with only 2 dry electrodes integrated into a slick, minimal headband.